COMPETITIVE INTELLIGENCE. COMMERCIAL CLARITY.
See the market differently.
Compete more effectively.
Better decisions begin with a better view of the competition. Simon Dudley helps leadership teams turn market complexity into a clear commercial direction.
HOW SIMON CAN HELP
Better questions. Better commercial decisions.
A product comparison tells you what a competitor sells. It rarely tells you why customers buy it, how the business makes money, or what could change the rules. Excession Events helps leadership teams investigate those questions and decide what to do next.
Competitive intelligence & market strategy
For leadership teams assessing a competitor, entering a market or reconsidering their position. Work can include a twelve-vector competitor assessment, an evidence and assumptions review, customer and lost-prospect interview planning, and an executive workshop to agree the next research and commercial actions.
Sales enablement & positioning
For commercial teams that need a clearer story and a better response to competitive pressure. Work can include buyer and objection mapping, competitive narratives, pitch refinement and practical training that connects product capabilities to customer outcomes.
Keynotes, emcee & executive workshops
For events and leadership teams exploring technology, disruption and decision-making. Simon brings industry experience, thoughtful questions and dry British humour to keynotes, panel discussions and workshops.
Twelve ways to understand a business.
The framework applies the same scrutiny to your own business as to your competitors. Start with verifiable information, separate facts from estimates and assumptions, and identify the evidence needed for the next decision.
Financial
Organizational
Business model
Portfolio
Downstream business
Upstream business
ESG
Partnerships
Good / fast / cheap
Pitch
Existential threats
Five-year plan
Each assessment should leave you with a clearer view of what is known, what is uncertain, which decisions the evidence informs and who owns the next research task.
Experience from inside the industry.
Simon Dudley has spent more than three decades in video collaboration and technology, including roles at Polycom, Lifesize and Logitech. His work with Pleneo and VQ Communications adds a consulting perspective to that operating experience.
Company references describe Simon’s professional experience; they are not presented as endorsements or sponsorship.
Ideas tested through conversations.
On B4Obvious, Simon interviews the people behind industry change: what they noticed, which risks they took and what they learned when events went differently from the plan. Explore the conversations, articles and books for another perspective on the choices ahead.
Explore B4Obvious interviews → Read the articles → Books & discussion guides →
What decision are you trying to make?
Bring the question, the context and what you already know. A first conversation can establish where better evidence would be useful and whether Simon’s approach is a fit.