EXCESSION EVENTS SERVICES
Consulting, speaking & workshops
Better evidence, clearer positioning and conversations that move decisions forward. Work with Simon Dudley on competitive intelligence, sales enablement or your next leadership event.
COMPETITIVE INTELLIGENCE
See the competition. Question the assumptions.
For leadership teams assessing a competitor, entering a market, planning a launch or reconsidering their commercial position.
Simon’s twelve-vector framework looks beyond features to examine how a business works, what customers value and where its position may change. Your own business receives the same scrutiny as your competitors.
Work can include
A competitor and market assessment across the twelve vectors.
An evidence register separating verified facts, estimates and assumptions.
Customer and lost-prospect interview planning and synthesis.
An executive workshop connecting findings to decisions and next research tasks.
Scope and outputs are agreed around the decision you need to make.
KEYNOTES & EMCEE
Make the conversation worth having.
For conferences, leadership events and panels exploring technology, industry change and commercial decision-making.
Simon brings more than three decades of industry experience, thoughtful questions and dry British humour. Topics can include changing success criteria, competitive intelligence, ecosystems and the gap between a better product and a better outcome.
Formats
Keynote presentations tailored to the audience.
Emcee and panel moderation.
Executive workshops that turn ideas into questions and actions.
Share the event, audience and intended outcome so the format can be shaped around them.
SALES ENABLEMENT
Give the sales team better context.
For commercial leaders whose teams need clearer positioning, a stronger pitch or a better response to competitive pressure.
Simon connects market intelligence with the buyer’s actual decision. The work starts with customer outcomes and objections, then develops a narrative the field can use and test.
Work can include
Buyer, alternative and objection mapping.
Competitive narratives grounded in evidence.
Pitch and value-proposition refinement.
Practical onboarding or field-training sessions.
A feedback loop from sales conversations into positioning and research.
Choose the priority with your sales and marketing leaders, then agree the outputs and how they will be used.
LET’S TALK
What decision are you trying to make?
Share the context, who is involved and when it matters. Simon can help you assess where better evidence, clearer positioning or a more useful conversation would make a difference.