Books by Simon Dudley
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Competitive Intelligence Playbook
The Competitive Intelligence Playbook is a strategic guide for business leaders, revealing 12 vectors of competition to outthink rivals, shape markets, and win beyond just having the "best" product.
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The End of Certainty
The End of Certainty reveals how modern markets defy prediction, urging leaders to embrace ambiguity, leverage intelligence, and outmaneuver rivals by thinking probabilistically—not dogmatically—across shifting competitive landscapes.
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Who put that idiot in charge
Who Put That Idiot in Charge? is a brutally funny, painfully accurate look at corporate mismanagement, exposing the absurdity of bad leadership with wit, insight, and uncomfortable truths throughout.