Simon Dudley helps companies transform their sales enablement efforts from a collection of disconnected tools and slide decks into a strategic engine that actually drives revenue. His approach is grounded in the belief that salespeople don’t need more content—they need better context. And that begins with aligning messaging, training, and competitive insight into a cohesive, repeatable framework.

Simon works closely with CROs, CMOs, and enablement leaders to bridge the dangerous gap between marketing intent and field reality. He helps define clear buyer personas, map value propositions to real-world objections, and build tools that sales teams actually want to use. From onboarding programs to pitch refinement workshops, his interventions are practical, tailored, and often laced with a dry wit that makes the truth easier to swallow.

But what sets Simon apart is his understanding of competitive pressure. He equips sales teams with the kind of intelligence that goes far beyond “battlecards”—helping reps understand how buyers perceive alternatives, what narratives competitors are pushing, and how to shift the conversation from features to outcomes.

His sales enablement strategy also includes rigorous feedback loops—turning frontline sales experience into intelligence that continuously sharpens positioning, pricing, and product feedback.

Whether he's revamping sales playbooks, training teams, or building cross-functional alignment, Simon Dudley ensures sales enablement isn't a support function—it’s a strategic advantage. For companies looking to stop losing deals they should win, and start controlling the narrative, Simon offers a rare combination of insight, empathy, and execution.