IDC MarketScape: Worldwide Enterprise Videoconferencing Systems 2025.
Summary
The IDC MarketScape 2025 report evaluates 13 global vendors in enterprise videoconferencing systems, assessing both their current capabilities and future strategies. Enterprise videoconferencing hardware — including video bars, PTZ cameras, collaboration boards, and infrastructure — makes up about 5% of the $69.2B UC&C market (as of 2024). Growth is steady but modest, with AI-driven innovation (adaptive framing, AI note-taking, generative AI summaries, etc.) driving differentiation.
Cisco is highlighted as a Leader, offering one of the most comprehensive portfolios spanning UC&C platforms (Webex), hardware, security, networking, and device management. While powerful for large organizations with complex needs, Cisco’s broad and sometimes complex offering may be daunting for SMBs.
The report stresses that organizations shouldn’t focus only on device features, which are easily replicated, but should evaluate suppliers holistically — considering support longevity, sustainability, interoperability, services, and channel strength.
Key Market Insights
Market Size & Growth
Videoconferencing hardware market: $3.3B (2024), ~5% of UC&C.
CAGR: 3.2% (2020–2024), projected 2.4% (2025–2029)
IDC-MarketScape-Videoconferenci…Growth drivers: AI-powered productivity, hybrid work redesign, demand for meeting equity.
Constraints: Slowing global economy and competing IT budget priorities.
Adoption Trends
80% of organizations redesigned meeting rooms between 2022–2024.
Strong growth in huddle/small rooms, but largest spend still in boardrooms (~$10k per room).
25–34% of buyers cite AI meeting features (adaptive framing, multi-camera layouts, AI zones) as top decision drivers.
Buyer Considerations
Beyond device features: focus on software longevity, interoperability, administration tools, sustainability, and channel strength.
Preferences vary: North America favors certified-for platforms (Zoom, Teams, Webex); APAC shows stronger BYOD demand.
Key vendor differentiators: management portals, security certifications, AI roadmap, global support, and services.
Vendors Assessed (13 total)
Participating fully: AudioCodes, AVer, Cisco, Crestron, HP, Huawei, Logitech, Neat.
Assessed via public info: DTEN, Huddly, Jabra, Lenovo, Yealink
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Cisco Profile (Leader)
Strengths
End-to-end UC&C portfolio: Webex, devices, security, networking, management (Control Hub).
Broad partner ecosystem (VARs, MSPs, integrators, ISVs).
AI leadership: spatial meetings with Apple Vision Pro, AI name-tagging, transcription/summaries, noise cancellation.
Strong security credentials (government, financial services, armed forces).
Global reach and professional services.
Challenges
Complex, broad product ecosystem may overwhelm SMBs.
Best value realized when deployed as part of Cisco’s full-stack (platform + devices + networking).
Best fit for buyers:
Large/global organizations prioritizing security, long-term support, and integrated solutions.
Enterprises with complex monitoring, networking, and AI-driven collaboration needs
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Practical Buyer Guidance
When selecting a vendor, organizations should:
Define use cases (BYOD vs certified platforms).
Prioritize meeting equity and productivity outcomes.
Ensure centralized device management integration.
Confirm vendor AI roadmap and innovation strategy.
Assess channel support, professional services, and sustainability initiatives
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IDC MarketScape 2025 – Vendor-by-Vendor Summary
1. AudioCodes
Position: Participant (actively engaged in research).
Strengths: Known for voice and UC integration; strong in interoperability.
Challenges: Smaller scale vs. leaders; not as broad a hardware portfolio.
Best Fit: Buyers needing open, voice-centric video solutions integrated with UC&C.
2. AVer
Position: Participant.
Strengths: Cost-effective devices; innovative in cameras and classroom/education use cases.
Challenges: Weaker channel reach globally; more niche than enterprise-wide.
Best Fit: Education and SMB buyers looking for affordable PTZ/camera systems.
3. Cisco (Leader)
Strengths: End-to-end UC&C ecosystem (Webex + devices + security + networking). Broad partner network; industry-leading security and management (Control Hub). Rapid AI innovation (spatial meetings, name-tagging, AirPlay sharing).
Challenges: Complex portfolio may overwhelm SMBs; best value realized in full-stack deployments.
Best Fit: Large/global organizations requiring integrated security, AI, and global device management.
4. Crestron
Position: Participant.
Strengths: Deep AV heritage, strong room integration capabilities. Offers certified devices for Teams/Zoom.
Challenges: Less focused on standalone devices; relies heavily on channel integrators.
Best Fit: Enterprises needing integrated AV + room control systems.
5. DTEN (evaluated via public data)
Strengths: Close alignment with Zoom, all-in-one collaboration boards.
Challenges: Heavy dependency on Zoom ecosystem; limited interoperability.
Best Fit: Zoom-centric enterprises looking for plug-and-play collaboration boards.
6. HP Inc.
Position: Participant.
Strengths: Broad PC and peripherals business, Poly acquisition adds strong VC device portfolio.
Challenges: Still integrating Poly brand/product lines into HP strategy.
Best Fit: Enterprises looking for wide device portfolio plus PC integration.
7. Huawei
Position: Participant.
Strengths: Broad hardware ecosystem; strong in APAC.
Challenges: Restricted presence in Western markets due to regulatory/geopolitical issues.
Best Fit: APAC buyers seeking integrated Huawei ecosystem solutions.
8. Huddly (evaluated via public data)
Strengths: Innovative compact AI-powered cameras; strong in huddle/small room setups.
Challenges: Small vendor, limited breadth; dependent on larger platform partnerships.
Best Fit: Organizations prioritizing AI-driven small room experiences.
9. Jabra (evaluated via public data)
Strengths: Strong audio heritage, speakerphones, personal devices. Evolving into room systems.
Challenges: Still building credibility in large meeting room solutions.
Best Fit: Buyers prioritizing audio-first videoconferencing solutions.
10. Lenovo (evaluated via public data)
Strengths: Scale, PC dominance, global reach; partnerships with Microsoft and Zoom for MTR devices.
Challenges: Less differentiation in standalone video hardware; focused on bundles.
Best Fit: Organizations standardizing on Lenovo PC + MTR bundles.
11. Logitech
Position: Participant.
Strengths: Strong global presence, broad portfolio (Rally Bars, MeetUp, etc.), certified across Teams/Zoom/Google. Reputation for ease of use + affordability.
Challenges: Lacks the full UC&C stack; relies on partnerships.
Best Fit: Enterprises of all sizes looking for simple, certified, scalable devices.
12. Neat
Position: Participant.
Strengths: Design-focused, Zoom-optimized devices; rapid innovation in collaboration boards and AI features.
Challenges: Smaller vendor, dependent on Zoom alignment.
Best Fit: Zoom-centric companies wanting premium design + innovation.
13. Yealink (evaluated via public data)
Strengths: Cost-competitive, broad portfolio (Teams/Zoom certified). Strong in APAC.
Challenges: Limited brand recognition in North America; less emphasis on premium features.
Best Fit: Cost-sensitive buyers seeking affordable, certified room systems.
Cross-Vendor Takeaways
AI is the battlefield: adaptive framing, meeting equity, generative AI summaries are critical differentiators.
Platform alignment matters: “Certified for Teams/Zoom/Webex” vs BYOD flexibility is a key buyer decision.
Channel + Services strength: Vendors with strong global partner ecosystems (Cisco, Logitech, HP, Crestron) are better positioned for enterprise rollouts.
Sustainability: Increasingly a decision factor; vendors are judged on recyclability, energy efficiency, and supply chain responsibility.