LinkedIn: Use It Effectively — It Cuts Both Ways

Because your profile is your storefront — and sometimes your liability.

LinkedIn is your silent salesperson.

It’s working while you sleep, pitching while you’re in meetings, and quietly undoing your credibility if your banner still says “Open to Work” from 2021.

Clients check you out. Partners Google you. Your DMs are more visible than your inbox.

So what does your LinkedIn say about you?

• If it’s empty: “I’m not relevant.”

• If it’s messy: “I’m not credible.”

• If it’s self-centered: “I’ll be fun in meetings.”

Here’s how to fix it:

• Be active. Post thoughts. Comment smartly. Share wins and lessons.

• Be useful. No humblebrags. No “Thrilled to announce!” spam. Just insights, ideas, and value.

• Be human. Your clients aren’t robots. Stop sounding like you’re writing a cover letter to a government agency.

LinkedIn is a stage.

Use it well — or accept that someone else will outshine you.