Just Because You Want to Meet Them Doesn’t Mean They Want to Meet You

Because “your solution” is not automatically their priority.

Let’s clear something up:
Just because you think a meeting would be useful doesn’t mean your prospect agrees.

They have inboxes full of pitches. Calendars full of noise. KPIs full of pressure. Your “quick call to discuss synergies” sounds like a request to attend a live reading of the terms and conditions.

So ask yourself: If I were them, would I take this meeting?

If the answer is “not unless I was trapped in an elevator,” rewrite your outreach.

Bring value. Lead with insight. Solve something before you even speak.

Try this instead:

• “I noticed you just expanded your team. Want to see how others are onboarding 50% faster?”

• “Clients like you cut churn by 11% last quarter using this approach — want the playbook?”

That’s value. That earns time.

Meetings are earned, not owed.

Stop booking time. Start earning attention.