Sell Video, Use Video

Because telling clients you’re innovative via text is like faxing someone about your digital transformation strategy.

If you’re in the business of selling video solutions — or claiming to be “modern,” “cutting-edge,” or (shudder) “disruptive” — and you’re still sending walls of text instead of video?

You’re doing it wrong.

Video isn’t a novelty. It’s the new handshake. It’s the face, tone, nuance, and charisma your email will never deliver — no matter how many emojis or bullet points you use.

Want to stand out in a crowded inbox?

Send a 60-second video. Personalized. Relevant. Human.

Here’s what it does:

• Builds trust. Clients see your face. Hear your tone. You go from “another vendor” to “real person with a point.”

• Cuts through noise. While everyone else is “just checking in,” you’re delivering a Netflix-worthy, client-specific broadcast.

• Accelerates decisions. People respond faster to people they feel connected to. Video creates that connection.

If you sell video — and don’t use it? That’s like a dentist with bad teeth.

So don’t just sell the value. Show it.
Your camera is your closing tool.

Use it.