Just Because You Want to Meet Them Doesn’t Mean They Want to Meet You

Because “your solution” is not automatically their priority.

Let’s clear something up:
Just because you think a meeting would be useful doesn’t mean your prospect agrees.

They have inboxes full of pitches. Calendars full of noise. KPIs full of pressure. Your “quick call to discuss synergies” sounds like a request to attend a live reading of the terms and conditions.

So ask yourself: If I were them, would I take this meeting?

If the answer is “not unless I was trapped in an elevator,” rewrite your outreach.

Bring value. Lead with insight. Solve something before you even speak.

Try this instead:

• “I noticed you just expanded your team. Want to see how others are onboarding 50% faster?”

• “Clients like you cut churn by 11% last quarter using this approach — want the playbook?”

That’s value. That earns time.

Meetings are earned, not owed.

Stop booking time. Start earning attention.

LinkedIn: Use It Effectively — It Cuts Both Ways

Because your profile is your storefront — and sometimes your liability.

LinkedIn is your silent salesperson.

It’s working while you sleep, pitching while you’re in meetings, and quietly undoing your credibility if your banner still says “Open to Work” from 2021.

Clients check you out. Partners Google you. Your DMs are more visible than your inbox.

So what does your LinkedIn say about you?

• If it’s empty: “I’m not relevant.”

• If it’s messy: “I’m not credible.”

• If it’s self-centered: “I’ll be fun in meetings.”

Here’s how to fix it:

• Be active. Post thoughts. Comment smartly. Share wins and lessons.

• Be useful. No humblebrags. No “Thrilled to announce!” spam. Just insights, ideas, and value.

• Be human. Your clients aren’t robots. Stop sounding like you’re writing a cover letter to a government agency.

LinkedIn is a stage.

Use it well — or accept that someone else will outshine you.